About PRFC
- To provide a community-driven, action-oriented model for dealing with, and eliminating, racism.
- To help each other aspire to the standards that have been established for a racism-free community.
Who is responsible for eliminating racism?
- We all are.
- We are also mutually responsible to empower each other to take action.
Who are partners?
- Individual citizens, businesses, organizations, congregations, and governmental units who commit to anti-racism efforts.
- Those who promote and participate in anti-racism activities.
- Those who publicly proclaim support for racism-free standards.
Do you really think we can eliminate racism in greater Grand Rapids?
- Yes we can! Social change research says when public will reaches a tipping point, racism will become unacceptable. Our social marketing campaign includes:
- Public testimonies from people who can influence others
- A compelling message that represents our values
- Communications designed to set expectations for a racism-free community.
How will you know if it’s working?
- When every person of every ethnic group feels safe—in every neighborhood, every store, every institution, every workplace—and feels valued in the presence of every other ethnic group.
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